2015

Nikolai Nalu

Posted on May 25 2019

BELOW: Willow Smith, daughter of the world famous actor Will Smith, here with Nikolai Nalu at the store on 7711 Melrose Ave. in Los Angeles.
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BELOW: Camilla Nalu, Designer of the brand Tales of Rebels and wife of Nikolai Nalu. Here during the June 2015 Paris fashion week, just after sitting front row at the Rick Owens show.
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BELOW: From at photo shoot with singer, Tim Schou" by Nikolai Nalu at our store in LA. Tim is wearing our shirt "KILL THE PAIN", designed by Nikolai Nalu, and you can buy it HERE
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BELOW: This photo is taken by Nikolai Nalu in one of the dressing rooms at the LA store on 7711 Melrose Ave. in Hollywood. The model is called Jenilee Reyes, a California native, and the shoot was done to promote some of ROCK 'N' ROLL PEOPLE's styles. This one is the black tank top, which you can shop HERE

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BELOW: Nikolai Nalu at an interview for an American fashion site, at the store in LA

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BELOW: We spent a lot of money renovating the store in Los Angeles. We wanted it to be as pretty as it would be if it was in Europe, and we wanted it to be the top store on Melrose Ave. In LA they don't have the same traditions, as we have in Europe, to make stores perfectly pretty. It was very surprising and frustrating in the beginning, but Nikolai Nalu managed flip the script and use it to his advantage.
BELOW: Our workers making a brand new facade with light etc. The white store you can see in the right of the picture, 2 stores down, right after the nail salon, is the famous "Wild Style LA". Nikolai Nalu actually fought for this space on Melrose Ave. in order to be close to "Wild Style LA" since he knew how famous the store is, and how many celebrities they have visiting.
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BELOW: This is our store in Los Angeles, 7711 Melrose Ave. in the heart of Hollywood. At one point we named the store "Clown Boutique", and was selling brands from all over the world. By March 1st. 2016 we subleased the store to a Korean brand, before relocating to Copenhagen, Denmark in May 2016. 

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BELOW: Camilla Nalu a.k.a. @talesofrebels at work in our stor "Clown Boutique" on 7711 Melrose Ave. Los Angeles

 


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