Bieber's New Purpose Tour Merch....

Posted on 18 May 2017

New Bieber gear just in time for the Purpose The Stadium Tour.

After nonstop rollouts from Kanye West, Justin Bieber Drake, The Weeknd, Rihanna, Future, and basically everyone who went on tour (or not—looking at you, Scott Disick) in 2016, we figured the Great Merch Wars of 2016 finished when the ball dropped. Apparently, we were wrong.

As it turns out, the public's interest in buying T-shirts associated with musical acts is alive and well. Just look at the limited-edition merch from Travis Scott, made in collaboration with Virgil Abloh's Off-White brand. It was only sold at one show and instantly sold out. And today comes news that 2016's tour merch king, Justin Bieber, is gearing up for another massive drop.

The newly-unveiled "Purpose The Stadium Tour" puts a fresh spin on the genre, ditching the heavy metal-inspired vibe that Fear of God's Jerry Lorenzo curated last year, in favor of some throwback BMX graphics and can't-miss (literally) color schemes. The logo-heavy tees, hoodies, shorts, and even leggings riff on well-known designs like Suzuki's iconis "S" (stands for stadium here) or the racing flag-esque black-and-white checkerboard pattern we're seeing everywhere. The brighter and bolder aesthetic feels fresher and more modern—on par with menswear's greatest hits of 2017.

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