ROCK N ROLL PEOPLE is a clothing brand & online magazine founded by Danish born, Nikolai Oliver Joshua Nalu.

After a few years building products in Europe, Nikolai decided to relocate to Los Angeles, USA, where he stayed for 3 years. Nikolai opened a store on 7711 Melrose Avenue from where he designed ROCK N ROLL PEOPLE and sold European design brands.

In May 2016, Nikolai decided to move to Copenhagen, since he missed the European design and aesthetic, and his wife to be was pregnant with they son, Mason, who they wanted to deliver close to their family in Europe.

Nikolai’s designs, are mostly based on European aesthetics, in authenticity to his own upbringing - mixed with the Los Angeles environment which he has always loved.

Rock N Roll !!


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