ABOUT ROCK N ROLL PEOPLE
Our official store is called "THE BALLET IN PARIS". You can shop all of our styles there exclusively.
ROCK 'N' ROLL PEOPLE is a fashion brand, with a name pushing the thought of ”not being ordinary”, and to do whatever you want. That’s basically what it means.
It has nothing to do with music. Whatever direction you wanna go, if you go for it, and try to make an actual difference, you are a “rock 'n' roll person” as far as we are concerned.. Except from one thing. it's not very rock n roll to be a crook. Be a good and honest person is the most rock n roll you can do. Ingenue people are assholes - not rock n roll !
In other words, RNRP is an approach to life. An attitude. A way of life.
….and then there is the LA part of it… Hollywood.. the hills… in the dry heat under the warm Californian sun. Where dreams live and (probably) never come true, and that’s okay ‘cause it’s a chosen lifestyle.
RNRP is rooted in that vibe from Marylin Monroe to James Dean to Elisabeth Tailor, to Tommy Lee, to Kim Kardashian to Mickey Rourke to Brad Pitt, Kanye West, Metallica, Eminem or Pharrell Williams. They are all ROCK 'N' ROLL PEOPLE and they are by all means “not ordinary”.
RNRP is supposed to be fun and unpredictable, all in good taste, style and aesthetics, conducted by the European gatekeeper, founder & designer, Nikolai Nalu.
"I am not very good at setting boundaries for myself, and I don't really like it, so I wanted to create a space that was a bit more unpredictable, for me being as mood based as I can possibly be, and create purely from passion and excitement, without any pre-programmed calculations etc." Nikolai explains.
ROCK 'N' ROLL PEOPLE is a clothing brand founded by Danish born, Nikolai Oliver Joshua Nalu.
After a few years building products in Europe, Nikolai decided to relocate to Los Angeles, USA, where he stayed for 3 years. Nikolai opened a store on 7711 Melrose Avenue from where he designed ROCK 'N' ROLL PEOPLE and sold European design brands.
In May 2016, Nikolai decided to move to Copenhagen, since he missed the European design and aesthetic, and his wife to be was pregnant with their son, Mason Nicholas Nalu, who they wanted to deliver close to their family in Europe.
Nikolai’s designs, are mostly based on European aesthetics, in authenticity to his own upbringing - mixed with the Los Angeles environment which he has always loved.
Rock N Roll !